The Weingart Experiment
A monograph for the graphic designer, Wolfgang Weingart.
Weingart's aesthetic is known as Swiss Punk and it became highly recognized for having bold and layered expressions that combine graphic, typographic, and photographic elements. His legacy as a typographer rivals his career as an educator. When he was teaching, he encouraged students to experiment with materials and processes; as well as to iterate on their ideas. These pedagogical approaches would be unthinkable in the monolith of design education for a metal typesetter. Weingart's decisions to embrace new technology and rebel against a hegemony of aesthetic conventions influenced design history and his students, some of whom ushered in the Postmodern Graphic Design moment in America.
In this book, images of Weingart's covers for Typografische Monatsblätter were juxtaposed with parametric 3D models and my own visuals made with the Processing programming environment. My experiment was to counter-contextualize my writing about Weingart's analog processes with evidence of more technological shifts.
I thought that by placing Weingart within a different juncture in design history, we might discover continuities in the use of form (text, image), elements (color, composition), and methods (arrangement, scale) that adapt within technological (surface, behavior) limits.